I bought the Moroccanoil Treatment Purple myself about two months ago after seeing it pop up in a few beauty editor roundups. As someone who’s been coloring my hair various shades of blonde for over a decade, I’ve tried everything from purple shampoos to toning masks. I was intrigued by the idea of a purple oil, a product that could tone and treat at the same time.
Moroccanoil Treatment Purple Hair Oil for Blonde Hair
First Impressions and Unboxing
The packaging is classic Moroccanoil: sleek, turquoise box with a sturdy amber glass bottle inside. It came with a pump, which I appreciated. No mess, no waste. The oil itself has a subtle violet tint and that signature Moroccanoil scent: warm, slightly floral, and luxurious. Setup was a breeze; just pump and apply.

What It Claims To Do
This product is designed to neutralize brassiness, boost shine, tame frizz, detangle, and condition, all while being lightweight and non-greasy. It’s meant for blonde, lightened, or silver hair and can be used on damp or dry strands.
What Worked For Me
- Tone Correction: After about a week of daily use, I noticed a visible reduction in yellow tones. My hair looked cooler and more balanced, especially under natural light.
- Shine and Smoothness: This oil delivers serious gloss. My hair felt softer and looked shinier without feeling heavy or coated.
- Frizz Control: Even on humid days, it helped keep my ends smooth and flyaways in check.
- Scent: The fragrance is a standout. It lingers just enough to feel fresh without being overpowering.
What Didn’t Work
- Color Transfer Risk: The violet tint can stain light-colored towels or pillowcases if you’re not careful. I learned this the hard way.
- Price Point: It’s not the most budget-friendly option, especially if you use it daily.That said, a few drops go a long way, so the price per use is reasonable, and worth it, in my expert opinion.
Day-To-Day Use
I typically apply one pump to towel-dried hair, focusing on the mid-lengths and ends. It absorbs quickly and doesn’t interfere with styling. I’ve also used it before heat styling and found it adds a nice layer of protection. However, I wouldn’t recommend it as a replacement for a dedicated heat protectant.
Moroccanoil Treatment Purple Hair Oil for Blonde Hair
In My Expert Opinion
Moroccanoil Treatment Purple is a solid addition to any blonde or silver-haired person’s routine, if you’re looking for a gentle tone corrector that also nourishes.

Is Moroccanoil Treatment Purple worth it?
It’s pricey, but a few drops go a long way, so cost per use is reasonable and in my opinion, worth it if your goal is shiny, smooth, natural hair that smells great and has zero brassiness. It’s a multitasker that smells amazing and delivers noticeable shine and softness.
